Internet is highly saturated with information related to start-ups. You will find ‘online gurus’ claiming themselves to be startup kings and will try to sell you useless courses and that too at a high price.
The 21st century is the era of start-ups. Being a business owner is the dream of every other person, but with an unnecessary overload of information available online it is hard to find a guide that is genuine and works. Here, ‘Starting a business quick start guide’ comes to the rescue.
Starting a business is hands down the best quick start guide that you will find. This book is written by Ken Colwell who has vast experience in assisting high-growth startups and making successful entrepreneurs.
Here, is a quick review of this book.
This book has five parts:
Part-1 is thinking like an entrepreneur
This part is further divided into 3 chapters.
Chapter 1: Your big idea
Not every idea you come across can be turned into a successful startup, right? This is what this chapter is about. It will help you to learn the difference between an ‘idea’ and an ‘opportunity’. It will tell you that in the business world not every idea has the same value some ideas will perform better. It will also educate you on how to differentiate between a valuable idea and a useless idea.
Chapter 2: What are you afraid of?
Risk, fear, and obstacles are inevitable elements of a start-up. This chapter shows you how you can conquer your fears and work to your fullest.
Chapter 3: What you need to succeed as an entrepreneur?
The tangible aspects (hard work, money, opportunities) of starting a business may hold a great value but they are still insufficient because the intangible aspects (mental health, overall wellbeing) of a business are often more important than the tangible ones, this is what this chapter is about.
Part-2 Getting started
This part is divided into 2 parts.
Chapter 4: Your company- the first step.
This chapter talks about the practical aspect of starting a company like legal forms, how to structure your company, and other practical aspects.
Chapter 5: What are you selling?
Businesses are all about developing high-quality products and services and selling them at optimum rates. This chapter educates you on how to develop your products and services and also tells you how to determine optimal pricing for your market.
Part-3 Your value proposition
This part has three chapters.
Chapter 6: Market and customers
This chapter tells you how to find the right market and potential customers for your business.
Chapter 7: Industries and competitors
This chapter tells you how to investigate your competition and perform better than them.
Chapter 8: Your value proposition
This chapter defines the value proposition and tells you how you can create a value proposition for your product and services.
Part-4 Your business model
This part is divided into 5 chapters
Chapter 9: Operations
This chapter is like a short and effective MBA course, it tells how to structure your business, how to outsource, and much more valuable information regarding your business.
Chapter 10: Marketing
This chapter is all about marketing. How to market your product, how to create an effective distribution channel for your products and much more valuable information that can raise your marketing game.
Chapter 11: Planning for growth and change
This chapter talks about the actions you need to take to grow your business and also tells you that change be it positive or negative, is all part of the process.
Chapter 12: Management, staffing, and the founding team
This chapter talks all about human resourcing and the importance of including the right people in your business from the start.
Chapter 13: where does the money come from?
To start a business, you need to raise funds and this chapter talks about different types of funding in a much deeper way.
Part-5 Writing your business
This part is divided into 4 chapters.
Chapter 14: Do you need a business plan?
This chapter talks about the importance of a solid business plan and how without a business plan you may wander in the dark.
Chapter 15: Introduces your venture
Chapter 16: Your value proposition
Chapter 17: Your business model
These three final chapters talk about the dos and don’ts while starting a business, they are informative and contain a sea of knowledge.
My Take On This Book
This book is like a Bible of business, I like how the initial chapters start with psychological approaches and then transitions into more of a practical approach.
This is a must-read book.
People who want to upgrade their marking game.
Business owners who are not able to find potential customers.
People who want to turn their side hustle into a full-fledged business.
It is a must-read book for an experienced as well as a new entrepreneur because of the knowledge this book imparts.